The third-party tools Twitter gave to developers were being harnessed by hundreds of companies and apps that used Twitter’s content (Twitterrific, Twitteroo, Twitterholic, Tweetbar, Twittervision, and Twadget, to name a few).
Rabble often sat programming with one hand, scratching his testicles with the other.
With colleagues at Harvard Business School and The Wharton School, I recently conducted a study that involved video pitches for new companies that used slides, an identical script, and a voice-over from either a male or female “founder.” It turned out that companies pitched by men were about 40 percent more likely to receive funding than those led by women. In a follow-up experiment, we found that evaluators particularly favor pitches from attractive men, and that attractive women do worse than unattractive men and women.
One Saturday morning, Jim asked Kenworthy to join him for a meeting with a Swedish filmmaker who hoped to hire the Creature Shop to construct realistic-looking animals for a foreign film called Animal Farm—though as the pitch unfolded, and the director described a story of a nubile young girl who spent her summer tending to animals on a farm in the country, it was clear the filmmaker was not planning to film the George Orwell novel. Kenworthy was ready to dismiss the project outright, but noticed Jim listening with real interest. “Why not just use real animals?” Jim asked earnestly. The foreign filmmaker shrugged. “The sex scenes will be more difficult to do with real animals,” he explained. A horrified Kenworthy nearly erupted in outrage at the idea of building creatures for an X-rated film, but Jim merely kept nodding and hmmming. “It sounds like an art film,” said Jim to Kenworthy, “and I think it could be interesting. Besides, don’t we need the money for the Creature Shop?” Kenworthy blanched. “It all sounds tawdry to me,” he finally spluttered—and Jim exploded into his high-pitched giggle, unable to contain himself any longer. Laughter erupted from just outside the room, where Muppet performers had been hidden just out of sight, witness to—and videotaping—the entire elaborate prank.
Highlighted by Rod Begbie in Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal by Nick Bilton
You guys! Twadget, the Twitter gadget for Windows Vista that I hacked together, gets a namecheck! Infamy for the rude-sounding side project!